B.A. Startup Management · Semester 1 · WS 26/27
Principles of Sustainability
Why sustainability matters, how business and policy respond, and how you build a startup that makes a measurable difference.
Learning outcomes
What you will be able to do
- 01Explain social, ecological and economic trends within the framework of the SDGs.
- 02Assess key controversies: North vs. South, intergenerational justice, absolute vs. relative limits, strong vs. weak sustainability.
- 03Use tools of sustainable leadership, such as the Framework for Strategic Sustainable Development (FSSD).
- 04Analyse how the SDGs and the Triple Bottom Line shape entrepreneurial decisions and sustainable business models.
6 ECTS · 3 contact hours per week
Course content
What we cover
Foundations
- Ecological, social and economic pillars
- History and definitions of sustainable development
- Triple Bottom Line
- SDGs
Business practice
- Ethics and leadership
- ESG and expectations of customers and investors
- B Corp, ISO 14001 and regulation
- Agriculture, consumer goods, construction
Startups
- Circular, sharing and cradle-to-cradle models
- Sustainability as a driver for innovation
- Greenwashing vs. honest communication
- Values, branding and responsibility
Source: Syllabus POS1VO, WS 26/27. All other resources are in the shared MS Teams.